THE FILM ‘SHIFTING THE NARRATIVE’ IS A SERIES OF VIDEO PORTRAITS OF BLACK MALE FASHION PROFESSIONALS. NINE VIDEO PORTRAITS WERE MADE IN WHICH THE VIEWER GETS TO KNOW THE PROFESSIONALS AND THEIR PLACE IN THE INDUSTRY. IN SYNC WITH THE FILM, WE PRESENT A PERFORMANCE BY DANCER JEFFREY LOEWENICHT IN WHICH HE EXPRESSES HIMSELF ABOUT…

INSPIRED BY IN-DEPTH RESEARCH INTO THE IDENTITY AND POSITION OF BLACK MEN IN THE FASHION INDUSTRY, THE CAPSULE COLLECTION “SHIFTING THE NARRATIVE” EMERGED FROM CONVERSATIONS WITH BLACK MEN ACROSS THE INDUSTRY.  FOR THE STUDY, OHIM TOOK A CRITICAL LOOK AT HOW BLACK MEN PREFER TO SEE THEMSELVES REPRESENTED IN FASHION, THE OBSTACLES THEY FACE, AND…

OHIM IS HERE TO INSPIRE AND BRING DIFFERENT WORLDS CLOSER TOGETHER. WE FIND IT NECESSARY TO CREATE SPACE FOR NEW CONCEPTS THROUGH OUR IMAGINATION, RESULTING IN NEW POSSIBILITIES.

WITH MANY VINTAGE SHOPS, AMSTERDAM CHARACTERIZES AS A TRUE VINTAGE CITY. THE 60S, 70S, 80S AND 90S ARE HIGHLY REPRESENTED IN THE STREET IMAGE. REASON ENOUGH TO CREATE A NUMBER OF LOOKS TOGETHER WITH OSSO

PEOPLE ARE USED TO PUTTING THEMSELVES AND OTHERS IN BOXES. IT GIVES SOME KIND OF PEACE OF MIND TO KNOW HOW WE CAN IDENTIFY ONE ANOTHER. OUR CONSTANT JUDGING AND CATEGORIZATION IS OFTEN BASED ON OUR ASSUMPTIONS—AND NOT ABOUT WHAT’S ACTUALLY REAL. IN THIS EDITORIAL WE’RE RESEARCHING WHAT IS REAL OUTSIDE OF THE BOXES AND…

OSSO MEANS HOUSE OR HOME IN SURINAMESE. CLOTHING BRAND OSSO BRINGS THE COMFORT OF YOUR HOME TO THE STREETS AND THE OTHER WAY AROUND. OSSO IS PART OF THE OHIM FAM SINCE THE BEGINNING AND OF COURSE WE WE’RE EXCITED TO SUPPORT THEM CREATIVELY. THIS WAS REALLY AN EXPLOSION OF CREATIVITY WHILE NOTHING WAS PLANNED…

FOR THIS EDITORIAL WE GOT INSPIRED BY THE DETERMINATION OF THE CREATIVES OF THE AMSTERDAM AND BERLIN SCENE. EVEN THOUGH THE OUTLOOK IS UNCLEAR WE’VE NOTICED THAT CREATIVES ARE EASILY ADAPTING TO THE CONSTANT CHANGING SITUATION AND ARE FINDING NEW WAYS TO SHARE THEIR CREATIVITY.

STREETWEAR BRAND BRUUT ASKED US TO CREATE VISUALS FOR THE INTRODUCTION OF THE OLF COLLECTION. WE’VE GOT INSPIRED BY THE RESTRICTIONS WE GOT DURING THE SUMMER OF 2020. TOGETHER WITH PHOTOGRAPHER MARIE-LOUISE HODGE WE’VE DECIDED TO REDISCOVER THE SUMMER HOLIDAYS IN OUR HOME COUNTRY.

WE FIND THE CONCEPT OF “IDENTITY” AT THE CENTER OF LIVELY DEBATES IN EVERY MAJOR SUBFIELD. SOME MAY DEFINE ‘IDENTITY’ AS HOW YOU DEFINE WHO YOU ARE. AT LEAST, THAT IS HOW THE DEFINITION IS OFTEN USED. YOUR IDENTITY ALSO DESCRIBES HOW OTHERS DEFINE YOU. QUITE OFTEN THERE APPEARS TO BE A DIFFERENCE IN THIS.…